Chapter 12: Strategies for Analyzing and entering Foreign Markets

1.   Tiga hal yang dilakukan untuk menganalisis pasar asing (Foreign Market Analysis) 

•          Assess alternative markets

•          Evaluate the respective costs, benefits, and risks of entering each

•          Select those that hold the most potential for entry or expansion

2.   Jelaskan faktor-faktor untuk menilai peluang untuk pasar baru (Factors in Assessing New

     Market Opportunities)

•          Product-market dimensions

•          Major product-market differences

•          Structural characteristics of the national product market

•          Competitor analysis

•          Potential target markets

•          Relevant trends

•          Explanation of change

•          Success factors

•          Strategic options

3.   Choosing a Mode of Entry

a.   Exporting

b.   International Licensing

c.   International Franchising

d.   Specialized Modes (Contract Manufacturing, Management Contract, Turnkey Project)

e.   Foreign Direct Investment